Corporate gifting isn’t about goodwill gestures anymore, it’s about strategy. Companies are investing heavily in gifting to improve employee retention, deepen client loyalty, and strengthen their brand reputation. Many hospitality businesses still think of vouchers as a seasonal consumer product rather than a corporate sales channel.

Let’s talk numbers first:

• The global corporate gifting market was worth $840 billion in 2024 and is projected to hit $1.25 trillion by 2029.
• 68% of companies worldwide now build gifting directly into HR, marketing, or client-relations strategies.
• Corporate buyers are shifting their budgets: gift vouchers and digital credits are the fastest-growing category, expanding at nearly 9.5% CAGR.

In other words: businesses are spending billions, and they’re actively moving away from hampers and merchandise toward scalable, trackable, and flexible options.

To win this market, you need to understand the corporate buyer. For HR managers, marketing leads, or procurement officers, gifting is not about sentimentality, it’s about strategy.

• Ease of purchase: Bulk ordering that doesn’t require manual handling.
• Scalability: The ability to distribute hundreds (or thousands) of vouchers without operational drag.
• Data & reporting: Clear insights into redemption, spend, and usage for compliance.
• Global reach: Multi-currency and multilingual options for international teams.

Here’s where hospitality can step up. Unlike retailers, hospitality businesses have something corporates value: vouchers that can be applied to events, incentives, and rewards in one.

• Incentives: Hotels and resorts are ideal for recognition programmes—overnight stays, wellness days, or dining credit.
• Rewards: Spas, restaurants, golf courses, or wellness centres offer scalable options for quarterly bonuses or sales targets.
• Event Packages: Conferences and meetings can include vouchers for dining, golf, cocktails, or after-hours activities.

The point isn’t just “people love experiences.” It’s that corporates already spend this money, and hospitality businesses can position themselves as strategic suppliers.

So how do you go from selling one-off vouchers to securing corporate contracts?

1. Package Corporate-Ready Products

• Create bundles e.g., “Corporate Wellness Day Voucher” or “Executive Dining Package”.
• Build tiered voucher pricing that fits HR budgets for incentives at different levels.

2. Promote B2B, Not Just B2C

• Position your vouchers on LinkedIn, corporate channels, and business travel networks, not just consumer websites.
• Highlight bulk order functionality and branded experiences.

3. Offer Bulk Solutions & Dashboards

• Make reordering frictionless. If procurement must call you, you’ve lost.
• Give businesses tools to track redemption and manage distribution.

4. Pitch ROI, Not Experiences

• Corporates care about retention and performance metrics, not sunsets and spa scents. Frame vouchers as business levers, not luxuries.

Here are some common ways companies use vouchers strategically:

• Employee Recognition: Sales teams hitting quarterly goals rewarded with resort stays or fine dining vouchers.
• Client Loyalty: High-value clients gifted hospitality vouchers instead of hampers—building goodwill for contract renewals.
• Event Enhancements: Conference attendees receive vouchers for spa treatments, golf, or rooftop drinks as part of their package.
• Holiday Gifting: HR sends branded vouchers to staff globally, that are scalable, digital, and personalised.
• Team Building: Companies buy group vouchers for classes, retreats, or activities.

Traditional POS voucher systems weren’t built for corporates: they’re clunky, localised, and hard to scale. HyperGift was designed to solve exactly these problems:

• Bulk order capacity for HR and procurement.
• Multi-currency and multilingual support for global teams.
• QR-code redemption and partial use for groups or events.
• Centralised dashboards for tracking, compliance, and repeat ordering.

Corporate gifting isn’t seasonal. It’s year-round, strategic, and increasingly digital. The businesses that win contracts aren’t the ones selling a nice spa voucher, they’re the ones offering corporates scale, professionalism, and measurable ROI.

Hospitality is already perfectly positioned to deliver. The opportunity is to move beyond consumer gifting and step directly into the corporate market, where budgets are bigger, orders are bulk, and partnerships are long-term.

Because while your competitors are waiting for the next walk-in guest, you could be securing six-figure B2B contracts, one corporate voucher order at a time.