Gift vouchers are often treated as passive revenue tools, “set and forget” assets that sit quietly on a hotel’s website. But Pullman Bunker Bay turned that mindset on its head.
By launching a focused campaign using HyperGift, the resort transformed gift vouchers into a high-performance, revenue-driving channel, outperforming even peak season sales in an
off-peak month.
“When you actually do something strategic—look how much more you can get from it.” — Jenna Burnes, Campaign Lead, Lala and Co Consulting.
Strategy vs. Seasonality: The Proof
December typically delivers the biggest voucher revenue for most hotels. But in this case, May 2025 outperformed December 2024 for Pullman Bunker Bay, thanks to intentional campaign planning powered by HyperGift.
- ✅ +116% more vouchers sold May 2025 vs Dec 2024
- ✅ All achieved during a non-peak month
The Campaign: Simplicity, Relevance, and Urgency
The hotel built a fully branded winter campaign around its 21st birthday, using HyperGift to manage everything in one place.
Campaign elements included:
- Bundled villa stay packages (2- and 3-night getaways).
- Spa and dining vouchers.
- A limited-time 21% discount across select products.
- Seasonal positioning to create relevance and urgency.
HyperGift’s intuitive backend made the process seamless allowing the hotel team to update offers, monitor performance, and stay agile.
The Missed Opportunity Most Hotels Ignore
What makes the difference isn’t just the tech, it’s the attention. Whether it’s an internal champion or external partner, having someone responsible for strategy turns vouchers from a nice-to-have into a core revenue lever.
“Having that resource behind it… closes the loop. It takes it from good to great.”
— Jenna Burnes, Campaign Lead, Lala and Co Consulting
Gift vouchers carry a unique commercial upside: they’re profitable whether redeemed or not.
If a voucher isn’t used, the hotel keeps 100% of the revenue. If it is used, guests often spend well above the voucher value through add-ons like spa treatments, dining, or extended stays.
With a three-year redemption window, Pullman Bunker Bay continues to see value from every sale, well beyond the initial purchase.
What HyperGift Made Possible – In Jenna’s Words
For Pullman Bunker Bay, the results were impressive, but the process was simple. HyperGift offered more than just software. It delivered the clarity, speed, and support to run a bold, branded campaign without overwhelm.
“It’s so easy to use. Customisable. Easy to navigate. It works.”
— Jenna Burnes, Campaign Lead, Lala and Co Consulting
1. Speed to Launch
2. Customisation Without Complexity
3. High-Impact, Low Admin
4. Support That Drives Results
Key Takeaways for Hotels
| Insight | Why It Matters |
|---|---|
| Strategy beats seasonality | Don’t wait for December—create reasons to buy |
| Bundled stays outperform vouchers | High-ticket gifting drives stronger ROI |
| Breakage + upsell = margin magic | Every voucher has value—even unused |
| Proactive planning is key | Activation, unlocks full value |
Ready to Turn Gifting into a Growth Channel?
With HyperGift, gifting moves from the bottom of your to-do list to the top of your revenue drivers without the admin load or tech bottlenecks.
Whether you’re in peak season or off-season, the opportunity is there. HyperGift helps you
capture it.
