Welcome to our Marketing tips

How to Add and Create Discount Codes

Expand your marketing horizons with ‘coupons’. Coupons change purchasing behaviour – coupons can increase revenue. Growing your brand awareness and customer base.

They can be an effective means for attracting shoppers and encouraging repeat customers.

Find out how you can create them, right here, in your Gift Voucher website.

TIPS TO HYPER-CHARGE YOUR HOTEL’S GIFT VOUCHER SALES

IMPORTANT TIP OF THE DAY

The GIFT VOUCHERS button on your Hotel Microsite needs to be in the primary navigation, easy to find, easy to see! People do not want to be searching and surfing to find where it is 2 layers deep, place it front and centre, this is a REAL game-changer when it comes to kick-starting sales and revenue!

HOTEL SPECIAL OFFERS ON THE HOME PAGE OF HOTEL MICROSITE

Place it first in the line-up of deals and offers at your hotel, often a CUSTOM Voucher is more appealing than simply a specific package offered, as it may not be exactly what the client is looking for, however a Custom voucher to tailor a stay to suit? Now that’s a winner!
Offer packaged experiences or dollar value gift vouchers to individuals or corporate customers.

Something to think about!

INCREASE SPEND BY 40%

Consumers with a gift voucher spend on average 40% more than its face value. 

INTRODUCE NEW CUSTOMERS

Gift vouchers introduce new customers. A referred customer can spend up to twice that of a regular customer over their lifetime

SNOWBALL EFFECT

A customer who has received a gift voucher are themselves up to twice as likely to gift than regular customers.

REDEMPTION RATE

After 3 years, 32% of vouchers are not redeemed (on average)

UPTAKE & CONVERSION

Online has a greater uptake and conversion with a 24/7 shop front, versus phone or email.

HOT TIP!

REDUCE YOUR MONTHLY BILLS!

 

When doing internal training with staff, often you will create complimentary vouchers as test vouchers.

HyperGift invoicing is run on the 1st of each month for month prior, based on all orders including complimentary vouchers processed – please make sure you delete any test vouchers before the last day of each month to avoid being charged.